For its first womenswear collection, which saw its runway debut in the format of a co-ed show last June, SUNNEI is pleased to present its Spring Summer 2019 campaign. Teaming up with New York based twin-sister photography duo Tanya and Zhenya Posternak, founders Loris Messina and Simone Rizzo introduce a new, fresh yet mature chapter for the brand.
In keeping with the commitment to authenticity which has characterized SUNNEI since its founding, the campaign is brought to life by a group of friends – recalling the collection’s title, “Uomini e Donne”. In perfect sync with the photographers’ take on personalities and details, the images introduce the feminine side of the brand’s signature aesthetic.
The SUNNEI womenswear collection will be available at selected stores worldwide from January along with the menswear line – completing the offering of the Milan-based brand for Spring Summer 2019.
Styling: Francesca Izzi
Post Production: VS+Company
The soundtrack of the Fall Winter 18 Show, curated by Paolo Tocci, turned into a 200 copies limited edition vinyl.
The cover, designed by SUNNEI team, features a transparent sheet highlighting the Fall Winter 18 Collection.
In occasion of the official release on November 29th, Spazio Sunnei will host a private launch event from 7 to 9pm.
Discover the vinyl here.
Shot by Michele Foti, the video features #SUNNEI boys and girls in occasion of the limited edition sabot sneakers' launch.
Full video here
100% MADE IN ITALY 100% SUNNEI
A sneak peek into the one of the brand top products' production process, step by step.
Full video here
The latest Issue of ALLA CARTA features a special editorial shot by Tanya & Zhenya Posternak showing the Spring Summer 2019 Collection. UOMINI & DONNE, the "motto" behind the collection, tells more about the launch of the brand's first womenswear line. A finally complete vision of the SUNNEI aesthetic seen through the lenses of the twin-sisters duo.
Styling Akari Endo-Gaut
In occasion of the Fall Winter 2018 Collection, SUNNEI has developed the "internet" graphic, which comes as an ironic mixture between an old school tattoo and a reference to the digital world.
With the aim of pointing out issues like the contrast between old and new and digital disruption, the graphic has been printed on sweaters and t-shirts, as well as hand painted on washed denim. This process recalls the Italian know-how and expertise, which these days is often replaced by faster and cheaper methods.
The clash between the "i love internet" meaning of the graphic and its realisation confirms the brand attitude of working with both tradition and contemporary culture.
In a small lab - not so far from Milan -middle aged women carefully draw and paint on a wide range of fabrics and surfaces, adding a unique value to each piece.
Shop the #SUNNEI loose fit pants with internet graphic here.