As a special preview of its Spring Summer 18 Collection, Sunnei is releasing a 100-pair-only limited edition of shoes which will be launched on November 29th.
The three silhouettes that strolled down in the brand’s latest runway show – a sabot, a tennis scratch and a pair of sneakers – are dressed in a soft color palette where mustard, electric blue and off white go with the cream rubber outsole. With a brand new design compared to the previous season, they’re the result of the brand’s constant research and a step forward on its focus on accessories.
Featuring premium materials such as cow leather, suede and technical fabrics, the shoes confirm the Sunnei’s high-quality oriented approach, which is based on a 100% Made in Italy productive process.
In a season where ugly fashion is becoming a big business and expecially ugly sneakers are turning into a social-media led desire, the Italian brand reinforces its aestethic values and unveils a minimal, timeless and sophisticated silhouette, that elevates and extends the Fall Winter 17 Collection.
The limited edition will be available exclusively at Spazio Sunnei – the brand’s Shop and Studio in Milan – and on sunnei.it from November 29th.
Spazio Sunnei - the brand's Shop & Studio in Milan - has opened in September with a renovated look.
A big hole in the wall, surrounded by an eye-catching frame made of polyurethane, rules the space connecting the store area with the studio and it soon became the insiders' and visitors' favorite spot to capture and share on social media.
Discover more about Spazio Sunnei here.
SUNNEI is featured on the latest Issue of Interview Magazine as one of the "seven rule-breaking, genre-bending fashion lines that are storming runways and stealing spotlights around the world".
Photography Sarah Piantadosi
Fashion Elin Svahn
LN-CC and modern wear Italian brand Sunnei are releasing a capsule collection on Thursday 9th November. Designed exclusively for LN-CC, the limited edition, eight-piece collection will be displayed in LN-CC’s concrete and steel Grid Room, designed by acclaimed artist and set designer Gary Card, to reflect the graphic lines and geometric checked knits.
Italian, Milan-based designers Simone Rizzo and Loris Messina are heavily influenced by contemporaneity in the sense that conception is about creating synergy between people and situation – situation being clothing. The duo’s effortlessly playful collections combine experimental dyeing techniques with fine Italian materials and streamlined sports silhouettes with tailored suiting.
Known for their iconic lines and stripes, Sunnei’s capsule collection continues the brand’s signature geometric approach with two-tone maxi checks in acid yellow and electric blue which are crafted in a jacquard piqué weave. Constructed from premium Italian cotton, the loose fit pants, sweaters and accessories express the brand’s commitment to artisan fabrication and modern design.
The limited edition nature of this capsule collection, conceived in collaboration with the LN-CC retail concept, is perfectly aligned with its progressive and innovative vision.
The ‘Knitwear Project’ capsule collection will be launched on Thursday 9th November with a private showing of the collection in the LN-CC Grid Room, complementary drinks and a DJ set curated by Paolo Tocci from Human Pitch in the in-house club space.
Photography Luca Grottoli
A 100 pieces limited edition book, featuring more uncensored characters, unfolds in great detail the project behind SUNNEI Fall Winter 17 Campaign shot by Andrea Artemisio.
For all viewers willing to surpass the censor constraints of social media, a small yet handy red sticker comes along just big enough to cover all the intimate parts.
The first SUNNEI book, designed by the in-house team, reflects the brand growth and celebrates the collection development, confirming the brand's creative synergy with Andrea Artemisio.
The limited edition pieces will be released exclusivelly as a gift for press and brand's top clients.
Sunnei carries on its collaboration with Andrea Artemisio for its Fall Winter 2017 Campaign.
The approach based on the notion of “Before and After” that has already been explored for the previous season, is taken up a notch with the naked portrayal of young cool kids as an instrument of expression of characters in the most realistic and brutal way possible.
While playing on the idea of the role clothes possess in the construction of a person’s identity, the campaign also focuses on the influence of apparel on one’s appearance.
The featured characters, of diverse ethnicities, origins and interests, with their unconventional look and inner charm reflect the brand aim to go beyond clichés and represent with a different perspective the new Italian generation.
Playing with styling, which she had already collaborated for in the occasion of the runway show, Francesca Izzi gives a fresh but coherent interpretation of the collection and the Sunnei mood.
Beyond the advertising context where they were born, the pictures become also the subject of a limited edition book where many other characters are involved, in order to show in greater detail the project behind the Campaign and to highlight its real value and purpose.
With much more space given to the chosen characters, of whom it’s showed up also the name, the project comes as the expression of the collection development and the brand growth.
The book, which comes as the expression of the collection development and the brand growth, in its 100 copies limited edition, will be exclusivelly released as a gift for press and brand’s top clients.