SPRING SUMMER 19 WOMENSWEAR COCKTAIL AT LA GARÇONNE, NY
SUNNEI WELCOMED ITS SPRING SUMMER 19 WOMENSWEAR COLLECTION WITH A PRIVATE COCKTAIL AT LA GARÇONNE. THE TRIBECA STORE, THAT ALSO EXCLUSIVELY CARRIES THE FEMININE LINE IN NEW YORK, HOSTED A LIVE PERFORMANCE BY THE ZURICH-BASED ARTIST MARA MICCICHE, WHO CREATED A SURREAL ATMOSPHERE WITH HER SOPHISTICATED AND INTIMATE WORK.
A LIMITED EDITION SERIES OF SCARFS, DESIGNED BY THE MILANESE BRAND, CAME AS A GIFT-ONLY PIECE TO CELEBRATE THE COLLABORATION WITH THE STORE. PLAYING WITH THE WAY THE TEAM SPELLS SUNNEI AT THE PHONE, THE GRAPHIC RECALLS AT THE BRAND’S APPROACH AT CREATION.
SUNNEI SPRING SUMMER 19 WOMENSWEAR NY EXCLUSIVE AT THE LA GARÇONNE
JUST AS THE NEW SEASON IS APPROACHING THE SUNNEI SPRING SUMMER 19 WOMENSWEAR COLLECTION, THE VERY FIRST FEMININE LINE, FINDS ITS PLACE INSIDE THE LA GARÇONNE’S TRIBECA STORE AND ONLINE SHOP. THE BOUTIQUE, CARRYING AN EXCLUSIVE SELECTION FOR THE NY MARKET, OFFERS A CLEAN YET SOPHISTICATED RANGE OF PRODUCTS, INCLUDING JEWELLERIES AND BAGS.
spring summer 2019 campaign
FOR ITS FIRST WOMENSWEAR COLLECTION, WHICH SAW ITS RUNWAY DEBUT IN THE FORMAT OF A CO-ED SHOW LAST JUNE, SUNNEI IS PLEASED TO PRESENT ITS SPRING SUMMER 2019 CAMPAIGN. TEAMING UP WITH NEW YORK BASED TWIN-SISTER PHOTOGRAPHY DUO TANYA AND ZHENYA POSTERNAK, FOUNDERS LORIS MESSINA AND SIMONE RIZZO INTRODUCE A NEW, FRESH YET MATURE CHAPTER FOR THE BRAND.
IN KEEPING WITH THE COMMITMENT TO AUTHENTICITY WHICH HAS CHARACTERIZED SUNNEI SINCE ITS FOUNDING, THE CAMPAIGN IS BROUGHT TO LIFE BY A GROUP OF FRIENDS – RECALLING THE COLLECTION’S TITLE, “UOMINI E DONNE”. IN PERFECT SYNC WITH THE PHOTOGRAPHERS’ TAKE ON PERSONALITIES AND DETAILS, THE IMAGES INTRODUCE THE FEMININE SIDE OF THE BRAND’S SIGNATURE AESTHETIC.
THE SUNNEI WOMENSWEAR COLLECTION WILL BE AVAILABLE AT SELECTED STORES WORLDWIDE FROM JANUARY ALONG WITH THE MENSWEAR LINE – COMPLETING THE OFFERING OF THE MILAN-BASED BRAND FOR SPRING SUMMER 2019.
FW18 SHOW VINYL
THE SOUNDTRACK OF THE FALL WINTER 18 SHOW, CURATED BY PAOLO TOCCI, TURNED INTO A 200 COPIES LIMITED EDITION VINYL. THE COVER, DESIGNED BY THE SUNNEI TEAM, FEATURES A TRANSPARENT SHEET HIGHLIGHTING THE FALL WINTER 18 COLLECTION.
IN OCCASION OF OFFICIAL RELEASE ON THE NOVEMBER 29TH, SPAZIO SUNNEI WILL HOST A PRIVATE LAUNCH EVENT FROM 7 TO 9 PM.
Shot by Michele Foti, the video features #SUNNEI boys and girls in occasion of the limited edition sabot sneakers' launch.
LIMITED EDITION SABOT SNEAKERS - THE MAKING OF
100% MADE IN ITALY 100% SUNNEI
A sneak peek into the one of the brand top products' production process, step by step.
SUNNEI "UOMINI & DONNE" ON ALLA CARTA 13
The latest Issue of ALLA CARTA features a special editorial shot by Tanya & Zhenya Posternak showing the Spring Summer 2019 Collection. UOMINI & DONNE, the "motto" behind the collection, tells more about the launch of the brand's first womenswear line. A finally complete vision of the SUNNEI aesthetic seen through the lenses of the twin-sisters duo.
FW18 HAND PAINTED DENIM
In occasion of the Fall Winter 2018 Collection, SUNNEI has developed the "internet" graphic, which comes as an ironic mixture between an old school tattoo and a reference to the digital world.
With the aim of pointing out issues like the contrast between old and new and digital disruption, the graphic has been printed on sweaters and t-shirts, as well as hand painted on washed denim. This process recalls the Italian know-how and expertise, which these days is often replaced by faster and cheaper methods.
The clash between the "i love internet" meaning of the graphic and its realisation confirms the brand attitude of working with both tradition and contemporary culture.
In a small lab - not so far from Milan - middle aged women carefully draw and paint on a wide range of fabrics and surfaces, adding a unique value to each piece.
HERCULES UNIVERSAL FW18/SS19 ISSUE
SUNNEI Spring Summer 2019 knit bucket hat as seen on the cover of the latest issue of Hercules Universal.
Styling: Pau Avia
MONOCLE AUTUMN FASHION EDITION 2018
Inside the Monocle latest fashion issue Laura Rysman, discussing the role of fashion shows nowadays, focuses on SUNNEI Spring Summer 2018 Show.
"The show ought to feel like a party filled up with all the energy that kept us going while we were creating the new season" as told by Simone Rizzo is one of the main reason why the brand keeps working on this kind of event.
the picture shot by Mattia Balsamini just before the show portrays all the SUNNEI team that worked at the show.
FALL WINTER 2018 COLLECTION LAUNCH AT SPAZIO SUNNEI
On September 13th Spazio Sunnei welcomed its locals in occasion of the launch of the Fall Winter 18 Collection, which will be soon available also on sunnei.it/shop.
The window's display - hosting one the collection's graphic "We should all be Sunnei" - unveils the special selection of pieces inside the store, just renovated on May 2018.
Discover the FW18 Collection at Spazio Sunnei, open from Tuesday to Saturday, 12-6pm in Via Vincenzo Vela 8, Milano.
INTRODUCING PARALLELEPIPEDO LIMITED EDITION BAGS
As a special anticipation of the PARALLELEPIPEDO bags - the new shapes proposed for the Fall Winter 2018 - SUNNEI will be launching a limited edition for summer. The capsule will be available from tomorrow, July 13th exclusively on our e-shop sunnei.it/shop and at Spazio Sunnei in Milan.
With its boxy shape, the bag comes in two models, an handbag and a messenger one that can be used also a backpack.
The neutral tones of beige and blue are matched with the green detail of the handles.
SUPER / SUNNEI
In occasion of the launch of the first Womenswear Collection, we're pleased to announce our second collaboration with RETROSUPERFUTURE.
On Sunday 17th, the new unisex design strolled down the runway in three different shades - black, TORTOISE and blue - adding a new spin to each male and female look. This latest collaboration confirms the brand's focus on accessories and its interest in working with the best Italian companies.
The SUPER / SUNNEI sunglasses will be available for purchase from the beginning of the year 2019.